iCloud – Apple’s latest European Trademark battle
икониThe day Apple chose to announce the name of its new cloud services platform, the "iCloud," a trademark application with the same name is found published in the European Trademark 
Office.
Apple applied for trademark rights iCloud yesterday with European trademark office.
Although there is no logo to go with the presentation, there are trends of the plans in the Apple brand list present several classifications including that of "electronic storage of data, text, images, audio, and video; storage services for archiving electronic data; information and consultation in connection therewith."
On the other hand, it might easily describe e-mail, YouTube, and Apple's MobileMe service.
The United States currently have two iCloud trademark listings, one of which was recorded by a Swedish company, Xcerion, who reportedly sold the iCloud.com domain to Apple for $4,5m in April 2011. The other, who had requested last month, Douglas D. Baker, who works with mobile phones software, as well as storage and archiving of electronic media.
Apple commonly fights for its brands names. The company is currently in the legal battle for a number of names, obtaining trademark rights for the U.S name "App Store". The company has already taken the "App Store" and "AppStore" in Europe. However companies like Amazon, Microsoft, Sony Ericsson, HTC and Nokia have joined forces to fight against Apple, claiming that the term is too general.
Apple said yesterday that it'll take the wraps off its iCloud World Wide Developers Conference, which begins on Monday. There, the company also plans to talk about the IOS 5 and the next version of Mac OS X, called "Lion".
Linux signs up with German Universities
North Rhine-Westphalia has signed a new contract with Novell systems for them to provide Linux to thousands of their computers up on German campuses in Germany. Hundreds of thousands of German Students already use the OS for their school work and for fun and play so the move was a natural one. This deal makes it one of the largest in Europe that's ever happened and perhaps it is one more step against conglomerate Microsoft and their ever present Windows. This move has also influenced other countries and cities such as the Netherlands and Amsterdam to purchase a trial period for their own computer systems. If they enjoy it enough, they could end their contract after it expires with Microsoft.
Google and Yahoo! Maps for your Car with ‘Search & Send’
Recently, Mercedes-Benz have been displaying their distaste for navigational directions from cars, and now they're going to start doing something about it.
The major car making corporation has made a signing deal with mega internet giants Google and Yahoo to have them use a system to send maps directly from their sites, to your Mercedes-Benz.
The new system works as thus, a new button has been added to their map sites and with a quick touch, the information will be sent directly to your phone or car for easy navigability. No more worrying about printing or hand writing the directions from your computer. Everything is in the car already.
After sending the information, there will be an "i" you'll have to push and the information is saved into its hard drive for any future use.
And if you happen to not be by a computer, other people can send directions straight to you from their own cars or homes.
This system's name is Search & Send and will soon come with most Mercedes-Benz vehicles to aide with their GPS service, Tele Aide.
This option will be available with their next Mercedes S-class sedan and CL-class coupe on September 5th and their entire lineup in 2008 C-class.
