Success in SEO
SEO or Search Engine Optimization is a great tool that you can “exploit” for your business. With proper research, you can add key phrases to your website so that it will be ranked higher by search engines like Google. Google doesn’t only look into the meta-tags of your website but it goes for the content. Even with the clever keyword phrases that you place in your meta-tags, it will not get the recognition from Google’s search engine. Your website has to be full of key phrases to get a higher page ranking.
But you don’t just place key phrases like they mean nothing. You have to place them in context in an article. A clever article will have the phrases that will distinguish you from the other websites. Google will look into your site and catalog it based on the phrases that are found in your articles. Success in SEO requires thorough research and diligent writing. They are the keys to getting higher rankings in Google which means more visitors to your website.
The Importance of RSS for SEO
RSS has been a huge innovation to the webmaster community. An RSS feed sources data from other websites to be placed into yours and is most commonly used for news headlines, blogs and podcasts. But I’m not here to introduce you to it; RSS is overseen by webmasters as they don’t want other peoples content on their site.
Those of you who overlook the fact that there are feeds out there which provide relevant content are likely missing out on that precious PageRank.
The Google Patent states "Documents for which there is an increase in the rate of change might be scored higher than those documents for which there is a steady rate of change”
So by using RSS to frequently input new content into your web site, you’ll give the Spiders that scan your site something new to read and will make them come back more to check up on any new content. Though make sure the RSS feed is XML-based, as this physically inserts the content into your page’s source code for the Spiders to read, as opposed to JavaScript, which can’t be read.