Webmaster, Internet & Tech Blog

RSS has been a huge innovation to the webmaster community. An RSS feed sources data from other websites to be placed into yours and is most commonly used for news headlines, blogs and podcasts. But I’m not here to introduce you to it; RSS is overseen by webmasters as they don’t want other peoples content on their site.

Those of you who overlook the fact that there are feeds out there which provide relevant content are likely missing out on that precious PageRank.

The Google Patent states “Documents for which there is an increase in the rate of change might be scored higher than those documents for which there is a steady rate of change”

So by using RSS to frequently input new content into your web site, you’ll give the Spiders that scan your site something new to read and will make them come back more to check up on any new content. Though make sure the RSS feed is XML-based, as this physically inserts the content into your page’s source code for the Spiders to read, as opposed to JavaScript, which can’t be read.